Wendy Wiesman

Wendy Wiesman joined Emerald in January of 2022 as VP Strategy & Business Development to lead the launch and strategic roadmap of Mentera, a new brand within Emerald’s Xcelerator team designed to convene audiences and collectively solve problems on and around the new era of mental health. She oversees sales and marketing at Mentera and is focused on gathering and leading brands, educators, payors, providers, employer groups and innovators to partner closely on realizing better mental health.

Prior to joining Emerald, Wendy led teams at Harland-Clarke, Transamerica and most recently Sales at Solutran, a payment solutions provider to health plans and a division within Optum Financial. A transformational corporate leader often selected by executive leadership to deliver against first-time business initiatives, she is keenly adept at curating and executing in partnership with others while leading to achieve a shared goal. Her experience includes serving as team lead for the opening of the first-ever insurance services retail store by the top payor in the State of Minnesota, organizational change and communication planning for the stabilization of market share for a leading financial solutions services provider during a critical M&A period, and development and launch of a national workplace retirement seminar experience for one of the top insurance providers in the country.

Wendy was named as Minnesota Business Magazine’s 2018 Women Who Lead Honoree, received Shorty Social Good Awards for Client Event (Blue 2017) Bike Challenge and was awarded Content Marketing Institute’s Best Content Strategy for 2016. Wendy is also the CEO & co-founder of Ready. Set. Pivot., an experiences-based organization she created in partnership with five other women, each of whom have a strong desire and passion to help bold unapologetic women find their next best thing – faster. She resides just outside of downtown Minneapolis in Arden Hills, Minnesota with her husband.