Wilfred Krenn

Wilfred Krenn joined Emerald in January of 2022 as VP and Brand Leader to direct the launch of Mentera, a new brand within Emerald’s Xcelerator team designed to bring together leading companies and solution providers to create the new era of mental health. Wilfred leads the introduction of Mentera as a sustainable, growth-oriented business that creates opportunities to foster and achieve better mental health for all.

Wilfred comes to Emerald with an extensive background in mental health both as a clinician and as a digital health startup founder. He has worked in non-profit community health, treatment centers, payor health insurance and individual private practice. Through this variety of experience Wilfred brings a unique perspective that moves beyond talking about problems to finding disruptive solutions that serve as a foundation for building strategies that drive success. 

Wilfred holds a master’s degree in Counseling and Advanced Psychotherapy from St. Louis Psychoanalytic Institute and is a licensed professional counselor with more than 18 years of experience in the mental health field. He has served on the Board of Directors and as VP for Cure AHC, a foundation that funds and coordinates clinical research for Alternating Hemiplegia of Childhood. AHC is a rare genetic neurologic disease and Wilfred’s own daughter was diagnosed with AHC at the age of one, thus fueling his passion for helping to find a cure. Wilfred lives in the Gateway to the West, St. Louis, Missouri, with his wife, four children and their service dog Moana.