Danielle Puceta

Danielle Puceta is Chief Digital Officer (CDO) at Emerald Holding, Inc. (NYSE: EEX), where she leads the company’s digital strategy, including the expansion of event technology platforms, lead-generation initiatives, and the integration of AI to enhance customer value and operational excellence. She also serves as General Manager of Elastic Suite, Emerald’s premier B2B e-commerce and digital merchandising platform.

In her role, Danielle is advancing Emerald’s vision of a cohesive, year-round engagement platform that delivers continuous value for customers while keeping in-person experiences dynamic and relevant. Her approach to digital leadership emphasizes customer-centricity, international inclusivity, and the use of AI to scale personalization, accelerate lead generation, and unlock new growth opportunities.

Danielle joined Emerald in 2021 as Senior Vice President of Corporate Strategy & Xcelerator, where she drove new brand launches and corporate strategy initiatives. She was later promoted to Executive Vice President, Content & Commerce, overseeing Emerald’s content division—including strategy, development, and growth optimization—alongside its commerce division, including Elastic Suite.

With more than 15 years of experience leading digital innovation and growth, Danielle has held senior leadership roles across the events and meetings industry. At Freeman, she pioneered digital product diversification and transformation strategies, overseeing channel sales, product management, engineering, and customer success. At American Express Meetings & Events, she led Asia Pacific operations across 15 countries, forged strategic partnerships in China, Japan, and Korea, and launched an India-based registration program that tripled business profitability.

Danielle earned both a Bachelor of English & Economics and a Master of Economics from Lehigh University. She resides in Boulder, Colorado.