NEW YORK–(BUSINESS WIRE)–Overland Expo, owned by Emerald Holding, Inc. (NYSE: EEX) and part of the Portfolio of events serving the Outdoor industry, including Outdoor Retailer and Surf Expo, today announced record attendance following the conclusion of its Overland Expo West event, held May 19-21 at Ft. Tuthill in Flagstaff, Arizona. Overland Expo West 2023, the world’s premier event for do-it-yourself adventure travel enthusiasts, hosted over 400 exhibitors and more than 30,000 attendees — a six-percent year-over-year increase in attendance.
“The continued growth of the overlanding market coupled with Overland Expo’s reputation for being the must-attend event for overlanders and brands that serve the overland community alike are the key drivers behind the event’s consistent increase in participation, prominence, and influence,” said Emerald Consumer Events Marketing SVP, Jessica Kirchner. “Our goal is to provide the premier platform for the overland community to build relationships, optimize business opportunities, learn, and discover. We are hyper-focused on delivering customer-centric experiences that support the heightened success of exhibitors and education providers,” continued Kirchner.
Overland Expo has emerged as the go-to event for brands to debut new products of global significance. For example, Toyota held the global public debut of its all-new, best-selling Tacoma midsize pickup at Overland Expo West 2023. Polaris also revealed publicly its new Xpedition off-road side-by-side during the West event.
In addition to patronizing more than 400 onsite exhibiting brands, including large multinationals and small startups, fans attended more than 448 hours of classes, seminars, demos, activities, slideshows, and films hosted by 136 presenters, trainers, and VIPs.
“Over the last year, Emerald’s Outdoor Retailer, Outdoor Adventure Expo, and Overland Expo Series have served as a vibrant stage, uniting over 1,700 outdoor brands with retailers and consumers,” said Jeff Davis, GVP, Action Sports, Emerald. “Building upon this foundation, the recent acquisition of the Overland Expo series at the start of 2023 exemplifies Emerald’s goal to serve the entire outdoor recreation and action sports ecosystem. Our objective is to seamlessly connect manufacturers, retailers, and consumers, fostering a symbiotic relationship that propels collective growth and success for our valued customers and the industry at large.”
Overland Expo returns in early July for Overland Expo Pacific Northwest in Redmond, Oregon, July 7-9, 2023. Recognized as the leading show for new and emerging brands and products within the overlanding space, Overland Expo was one of the first events to support the overland community in the U.S.
UPCOMING DATES FOR OVERLAND EXPO, OUTDOOR ADVENTURE EXPO & OUTDOOR RETAILER:
Outdoor Adventure Expo
June 17-18, 2023, Snowbasin Resort, Huntsville, UT
Outdoor Retailer Summer
June 19-21, 2023, Salt Palace Convention Center, Salt Lake City, UT
Overland Expo Pacific Northwest
July 7-9, 2023: Redmond, Oregon
Overland Expo Mountain West
August 24-26, 2023: Loveland, Colorado
Overland Expo East
October 6-8, 2023: Arrington, Virginia
Outdoor Retailer Winter
November 14-16, 2023, Salt Palace Convention Center, Salt Lake City, UT
ABOUT OVERLAND EXPO: Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session hours of classes, including off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, and demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald. Visit overlandexpo.com for more information.
ABOUT OUTDOOR RETAILER: Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.
ABOUT EMERALD HOLDING (NYSE:EEX): Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit emeraldx.com
Overland Expo: Nick Jaynes, Director of Communications, Overland Expo
Emerald: Beth Cowperthwaite, SVP, Communications, Emerald