Emerald’s NY NOW® to be the first major event to run at reopened Javits Convention Center this August

WHITE PLAINS, NY. (May 17, 2021) – NY NOW®, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, today announced that NY NOW® will be the first major event to run at the reopened Javits Center this August 8-11, 2021. The event will be operated in accordance with capacity and safety protocols established by the NY State Department of Health.

“NY NOW has always been one of the most successful biannual events at the Javits Center, and we are thrilled it will return as our first major event since the pandemic,” said Alan Steel, President and CEO of the Javits Center. “This has been such a challenging year for our industry, but as our city and state begin to reopen, meeting in person has never been more valued. We look forward to leading New York’s economic resurgence with the exhibitors and organizers of NY NOW. See you in August!”

“The NY NOW team is delighted to be back in-person at the Javits Center this August, on the traditional dates of the NYC gift and home market. Our role has always been to support our community of small businesses, and that role has never been more important than now,” said Tim Hart, SVP NY NOW. “This is such an exciting time for New York City and all of us have a role to play in its cultural and economic resurgence. We know buyers are ready to meet in-person and we cannot wait to gather at Javits this August for a safe and productive market and play our part.” 

The Javits Center is among the safest venues in the country and has received Global Biorisk Advisory Council (GBAC) accreditation, implementing the industry’s highest standards for cleaning and disinfection. Javits has also installed hospital grade High Efficiency Particulate Air (HEPA) filters to improve air filtration and ventilation. In fact, the entire volume of air within the building is completely exchanged five times per day. Access the latest Health and Safety guidelines to understand what to expect at the market.  

To inquire about exhibiting at the upcoming NY NOW Summer 2021 market please contact Emma Smith at

To register visit  

NY NOW Media Contact: 

Beth Cowperthwaite |

About NY NOW: 

NY NOW, is the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, and building community year-round through its 365 Digital Market, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. NY NOW features ten comprehensive sections –Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift + Stationery, Handmade Designer Maker, Handmade Global Design, Home Design + Tabletop, Luxury Lifestyle, Wellness– that encompass tens of thousands of products in hundreds of product categories and now offers a 365 platform for discovery of new products, brands + makers, lead generation, education, and community networking with the NY NOW Digital Market. 

About Emerald: 

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate.

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