Danielle Puceta

Danielle Puceta joined Emerald in July of 2021 as SVP, Corporate Strategy & Xcelerator.  She leads both new brand launches as part of Emerald’s Xcelerator Division as well as the company’s Corporate Strategy function. 

Danielle has a diverse background that includes leading American Express’s Meetings & Events division for the Asia Pacific region, channel sales for a mobile event app startup company, and digital transformation at Freeman. In her prior role at Freeman, Danielle led product and development as well as sales for digital software offerings. This included leading the development of Freeman’s virtual software platform that was launched during the Covid pandemic and saw exponential growth. She is passionate about creating collaborative and scalable teams across regions as well as building long lasting enterprise partnerships. 

Danielle earned both a Bachelor of English and a Master of Economics from Lehigh University. She resides in Boulder Colorado where she enjoys all the amazing outdoor activity the area has to offer.