Danielle Puceta is Executive Vice President, Content & Commerce, and is responsible for leading Emerald’s 365-day strategy and business transformation through company’s Content and Commerce business divisions.
In this role, Danielle leads Emerald’s’ Content division, including strategy, content development, growth optimization, and collaboration across Emerald media assets. Beyond the oversight of Emerald’s Content division, Danielle leads Emerald’s Commerce division, including Elastic Suite, the company’s premiere B2B ecommerce and digital merchandising platform.
Danielle joined Emerald in July of 2021 as SVP of Corporate Strategy & Xcelerator, where she directed new brand launches as part of Emerald’s Xcelerator Division and the company’s Corporate Strategy function.
Danielle has over 15 years of experience successfully leading business transformation, driving growth, and creating collaborative teams and enterprise partnerships across regions and diverse industries. Her professional highlights include pioneering Freeman’s digital product diversification and transformation strategies where she was responsible for channel sales & partnerships, product management, engineering, and customer success.
Prior to that, Danielle led American Express Meetings & Events for Asia Pacific. In this role, she managed teams across 15 countries and established an India-based registration program that supported 800+ global staff members and tripled the profitability of the registration business.
Danielle earned both a Bachelor of English& Economics and a Master of Economics from Lehigh University. She resides in Boulder, Colorado, where she enjoys all the amazing outdoor activities the area has to offer.