Joe Webster joined Emerald in April of 2023 as SVP of Marketing & Brand Studio to direct marketing, audience development, and the expansion of Emerald’s brand studio across the enterprise.
Before joining Emerald, Joe led global email strategy at Future plc, which he joined through Future’s acquisition of SmartBrief. In his leadership role at SmartBrief he served on the management team responsible for SmartBrief’s sale, and during his tenure there directed strategic marketing, demand generation, and audience development. Prior to SmartBrief, Joe led U.S. business development at Storyful, now part of NewsCorp. Joe’s core capabilities stem from nearly a decade at the Associated Press where he helped scale B2B product and marketing while also founding AP’s social media channels and policies. Joe’s first job in media was at age 11 when he delivered the Washington Evening Star.
Joe and his wife have two grown daughters and live in Arlington, Virginia with their rescue dogs. When not waking up too early to watch Premiere League soccer, he can be found swimming, hiking, camping, or playing golf.