Josh Reddin

Josh Reddin became Emerald’s Executive Vice President, Elastic Suite in January 2021 following the company’s acquisition of PlumRiver Technologies.  As founder and creator of Elastic’s industry leading B2B ecommerce platform, he previously served as CEO of PlumRiver.

With a career in technology, advertising and marketing spanning more than 20 years, Josh has worked directly with numerous global brands while developing world class wholesale merchandising solutions.  Due to his vision and innovative leadership, manufacturers and retailers are overwhelmingly migrating to Elastic Suite as the industry standard in B2B ecommerce technology.  Prior to his career with Elastic, Josh served as a managing partner with Bukwild, a California-based design and technology firm.

Josh holds a bachelor’s degree from California State University, Sacramento. He resides in Denver, Colorado with his wife and three children. As an avid snowboarder and cyclist Josh and his family are actively engaged in winter and summer outdoor recreation.