Serge Dive is Founder and Chief Executive Officer of This Is Beyond Ltd., a global events company renowned for creating immersive platforms that transform industries into inspired communities and drive business impact. Since founding This Is Beyond in 2009, Serge has built a portfolio of influential events—including PURE Life Experiences, L.E/Miami, We Are Africa, and Further East—that unite leaders across luxury travel, hospitality, culture, and experience-led living. In 2025, This Is Beyond agreed to be acquired by Emerald Holding, Inc. (NYSE: EEX) as part of Emerald’s strategic expansion into high-growth experiential and luxury travel markets, bringing This Is Beyond’s portfolio and creative team, including Serge, into the Emerald family.
In his role, Serge continues to set strategic direction and oversee the development of This Is Beyond’s global platforms, now supported by Emerald’s broader resources to scale impact and elevate customer engagement across luxury travel sectors. Known for his collaborative leadership style and belief in the transformational power of shared experience, he is deeply passionate about storytelling, design, and creating environments where ideas, relationships, and businesses can thrive. Through this next chapter with Emerald, Serge remains committed to fostering innovation, purposeful growth, and meaningful connection within the global luxury and experiential ecosystem.